1,507+ students. Countless lives changed.
Will you be next?

Book Concepts That Sell

Craft the million-dollar idea that will make your book a hit.

You know what a great book can do. 

You have your favorites. Books that have changed your life. 
Books that have helped shape you into the person you are today.

What if YOU could write a book like that?

What if you could write a book

that reviewers raved about and people told all their friends about?

What if you could write a book

that sold thousands, tens of thousands, even hundreds of thousands of copies?

What if you could write a book

and people told you it touched them, moved them, changed their lives?

There’s a secret to making that happen.
And I can teach it to you in under 3 hours.

Every successful book has one thing in common…

A parable, a novel, a business book, a fantasy, a memoir, a book on practical Feng shui … these are all hugely different projects, each with its own unique demands — 
but they all share this ONE THING…
In every case, you’re weaving some type of narrative around 
A SINGLE COMPELLING IDEA.
No matter what it’s about, if your book isn’t driven on every page by a single riveting idea, it just won’t work.

Here’s the cold truth about books…

There are 4 million new titles published every year —
and most of them sink without a ripple.
Which means…

No matter how much 
you believe in what you’re writing about…
No matter how valuable
the content or how much you know it would help people…
No matter how good 
the writing is, who the publisher is, or how well it’s promoted…

The only way your book is going to stand out from the crowd — the only way people are actually going to READ it — is if it's built upon a unique, irresistible core concept.

That’s where my program comes in.

I want your book to win.

Hello! I'm John David Mann.

Before we go any further, here are a few things you should know about me. 

I’ve written and published over 40 books with every major publisher, including fiction and nonfiction, thrillers and parables, memoirs and how-tos, books on leadership, personal growth, writing, and politics … and, yes, even one on cooking. 

My books have sold over 3 million copies in 38 languages and won a stack of awards, including some for “Best Book of the Year” (Publishers Weekly), “Most Motivational Book Ever Written” (Inc.), and “Most Highly Rated Sales Book of All Time” (HubSpot), plus two Axiom awards, a Nautilus, a Living Now Evergreen Medal for “positive global impact,” and a Barry nomination for “best first novel.” Four of my titles have been New York Times bestsellers, and five others have hit such national bestseller lists as USA Today, Wall Street Journal, BusinessWeek, LA Times, Publishers Weekly, and the American Booksellers Association.

But here’s the thing: I never went to college. I have no degrees. (In fact, my high school diploma is from a school I started myself.) As a writer, I’m mostly self-taught. I’ve learned how the book business works from the trenches, through trial and error.

Twenty years ago a friend asked me to write a book with him — and the secret I stumbled on in the course of writing and publishing it changed my career and my life forever. That book, The Go-Giver, sold over 1 million copies. And the secret I discovered was … you guessed it: the magic of an irresistibly riveting core concept.

And here’s something else I learned: of those 4 million new titles published every year, only a tiny fraction will ever have any real impact. 

Those few, the ones people actually read and tell their friends about, those are the books that make a difference.
I want YOUR book to be one of those.

This is not a cookie-cutter approach.

Book Concepts That Sell is no paint-by-numbers deal. I am not going to guarantee your book will become an “Amazon bestseller” or promise that you’ll write your book in 30 days. There are lots of programs like that. But those are gimmicks, and the books churned out by those approaches don’t make a difference. They just add to the 4-million-title pile.
Your book deserves better.
Your voice deserves to be heard over the noise.
Your message deserves to have an impact.
So I’m not going to teach you any tricks, gimmicks, or “hacks.” What I’ll share with you is a set of tools that will elevate your capacity to reach people through your writing to a whole new level. The same tools bestselling writers use to write their world-changing books. 
In Book Concepts That Sell you will…
Understand the magic 
of an electrically charged, genuinely bestselling concept.
See for yourself 
exactly how and why it works, with dozens of real-life examples.
Know exactly what to do, 
step by step, to reproduce that same magic yourself.
Attend Your Choice Of 12/2 or 12/4 + Get Lifetime Access To The Recordings
✦ ✦ ✦ ✦ ✦ ✦ ✦

Here’s what my clients are saying…

Wow — I left the program armed with so much new knowledge and clarity! I’d had the guts for an amazing book I was incredibly excited about pre-2020, but I’d lost steam. Your workshop helped get me re-energized! 
—Michelle, executive coach
This was one of the most content-rich, well-organized, and engaging programs I've ever experienced. The clear graphics and concrete examples on virtually every point made it easy to grasp the concepts and apply them to my project. 
— Peter, psychologist
Your workshop was both valuable and inspirational — it helped me flush out ideas for a book project I’ve been procrastinating doing anything about for quite a long time. Thank you for helping me get this back on track! 
— Gregory, marketing executive
CUSTOM JAVASCRIPT / HTML
THE

Book Concepts That Sell

TRAINING

PART #1

Book Concept Magic

Learn how a compelling core concept can transform your book into an irresistibly hot property. By the end of this video you’ll understand exactly what a core concept is and how it works, why some crackle with electricity and others just lie there on the page.

PART #2

Your Unique Story Setup

Identify the critical story elements that will communicate your concept instantly and unforgettably. Here you’ll learn what are the essential elements that drive a compelling setup for an irresistible narrative — fiction or nonfiction, no matter what the genre — and how to nail those elements in the book you want to write. 

PART #3

Elevate Your Idea

This where it all comes together! Use this simple yet rigorous process to evaluate the big idea at the heart of your book and then boost it to its highest level possible. You’ll learn more than a dozen techniques that super-successful authors use to turn their starting idea into something unique and amazing. 

AND BY THE WAY . . .
Developing a stunning core concept isn’t just something you do for your readers — it’s for your own benefit, too. Because the moment you put an electrically charged concept at the center of your book, actually writing it becomes 100% easier … and 1,000% more fun! 

With a uniquely great concept at the heart of your book, you’ll have more success, reach more people, and have a lot more fun doing it! 

INTRODUCING

Book Concepts That Sell

Design an irresistibly compelling million-dollar concept that makes your book a hit … and have a ton more fun in the writing process!

Here’s everything that’s included:

  • Book Concept Magic training (value $297)
  • Your Unique Story Setup training (value $297)
  • ​Elevate Your Idea training (value $297)
  • ​BONUS: 9-Point Quiz Idea Generator (value $97)
  • ​BONUS: 13 Bestselling Setup Templates (value $97)
  • ​BONUS: 19 Core Concept Amplifiers (value $97)
  • ​BONUS: Live Q&A Session Recordings (value: priceless)
Total Value: $1,182
Today’s Price: just $37

14-Day 100% Money-Back Guarantee

If you’re not 100% satisfied with your purchase you can send one email anytime in the next 14 days and get all your money refunded, no questions asked. 

But will I really be able to create my own bestselling book concept?

When I take my clients through this process, yes — they really do come up with unique, irresistible book concepts that will make their books stand out from the crowd.

I want you to be able to do the same — so I’m giving you everything you need to see how the process has worked in real-life examples AND reproduce that process yourself:

BONUS #1

My 9-Point-Quiz Idea Generator 
This sequence of questions pulls together all the essential content of all three parts into a concise, step-by-step recipe for teasing out your best ideas and ensuring they are rock-solid and powerfully effective. 

BONUS #2

13 Bestselling Setup Templates 
Every great book concept is unique, but the underlying architecture is archetypal and universal. In this bonus I show you each of these 13 basic templates illustrated with examples from novels, memoirs, how-to’s, historical narrative, children’s books, etc. 

BONUS #3

19 Core Concept Amplifiers 
Any one of these 19 elements can elevate your book concept’s electrical charge — imagine applying two more to your book idea! The full set is extensively illustrated with more than 80 different books from every genre and category.

BONUS #4

Live Q&A Session Recordings 
Listen and learn as I interact with students from a series of live workshop sessions, as they begin working with the content of the course to flesh out their own unique core concept ideas for the books they’re writing. 

Turn your starting idea into a fully developed, electrically charged concept that grabs people and doesn’t let go — creating a book people will read, recommend, and rave about.

Book Concepts That Sell

Design an irresistible million-dollar concept that makes your book a hit … and have a ton more fun in the writing process!

Here is what’s included in the course:

  • Book Concept Magic training (value $297)
  • Your Unique Story Setup training (value $297)
  • ​Elevate Your Idea training (value $297)
  • ​BONUS: 9-Point Quiz Idea Generator (value $97)
  • ​BONUS: 13 Bestselling Setup Templates (value $97)
  • ​BONUS: 19 Core Concept Amplifiers (value $97)
  • ​BONUS: Live Q&A Session Recordings (value: priceless)
Total Value: $1,182
Today’s Price: Just $37

14-Day 100% Money-Back Guarantee

If you’re not 100% satisfied with your purchase you can send one email anytime in the next 14 days and get all your money refunded, no questions asked. 

Have questions? I’ve got answers…

When's the workshop? How long is it?

What if I can't attend live?

When's the workshop?
The Simple + Scalable Groups Workshop is happening TWICE:

Session 1: Wednesday, December 2nd @ 12pm PT (~2.5hrs)

Session 2: Friday, December 4th @ 9am PT (~2.5hrs)

You're more than welcome to attend both sessions, but you don't have to - we'll be covering the same information both times. Both will be hosted virtually on Zoom.
What if I can't attend live?
Although, we'd love all to attend live, we know that it won't be possible for everyone.

LIFETIME access to the workshop recordings is included with every ticket.

We want to help as many thought leaders as possible - even if they can't attend live AND we want all attendees to be able to revisit the training whenever they'd like.

Will this work for my niche?

Will I be able to ask questions?

Will this work for my niche?
Everything we teach in simple + scalable groups works for ALL niches in the coaching & consulting space...

Including: health & wellness, business, wealth, spirituality, personal development, relationships & so many more.

You'll develop a Unique Approach™ & curriculum for your signature group coaching program based on exactly how you help your 1:1 clients right now.
Will I be able to ask questions?
Of course! We're here to support you in getting your group out there as easily & quickly as possible. 

Your ticket will include LIVE Q&A sessions.

They'll happen during each workshop day. You're welcome to attend both days! 

There will also be additional opportunities to get direct support - stay tuned! 
Q: What if I’ve never written anything before?
Then you’re not alone! Some of my clients were already published authors when they took the course — but the majority had never written or published a book in their lives.

What matters isn’t so much whether you’ve ever written a book — it’s whether you’ve ever read and fallen in love with a book. If you can read, you can write. And if you’re thinking about authoring your first book, this course will put you years ahead of the learning curve and give your project a major boost.
Q: I’m already a published author — does this program have anything to offer me, or will it be too basic?
Even the most seasoned writers find this approach transformational. If you’re already a published author, what you’ll learn here will up your game, revolutionize your career, and infuse every creative and professional decision you make with a new level of clarity and intention.

One of my clients had already published 17 books when he took this course, and he called it a revelation: “Now I understand why two of my books were bestsellers and none of the others had the same impact!”
Q: I already know exactly what I want to write about. Will it be a problem if I already have my concept figured out?
No problem at all — just be aware that as a result of what you learn in taking this course, you may find you want to refine, revise, or elevate the core concept at the heart of what you’re already working on.

In fact, the ability this course gives you to laser focus on core concept and all its implications will most likely take your project to a whole new level.
Q: I’m not planning to write a book, but in my work I produce a lot of marketing and promotional material. Do you cover anything like that?
Absolutely! The plain truth is, all writing, all communication, is about telling a story. And you can apply everything we’ll talk about here to any narrative, no matter how long or short, what the medium or context. Jim Patterson, one of the best-selling and most beloved novelists alive today, started out as a marketing executive. (Did you know he’s the guy responsible for “I’m a Toys ‘R Us kid”?) Communication is communication!
Q: I just plain love books and would love to learn more about how they work their magic. Does it make any sense for me to take this course if I’m not an author myself?
Here’s the thing: This is ALL about being in love with books! Every writer is first a reader, and even if you never write a book in your life, you share that same love with every successful author on the planet, past present and future.

(Lee Child, author of the Jack Reacher books, has said, “I’m a much better reader than writer — I can only write one book book a year, but I can read more than 360 books a year!”)

If you love books, if you have ever felt your life was changed by a book, this course will add a whole new dimension to your appreciation and understanding.
Q: How much time do I need to get through the training? 
The main workshop content is in three videos, which take a total of 2½ hours to view. By the end of that content, plus any pauses you take to work on the guided exercises, you’ll have a professionally designed and vetted, irresistibly riveting book concept.

That said, most people like to take more time, working through the exercises a number of times, refining and deepening their insights, before arriving at their “final” core concept. The great thing is … You can go back through the training, exercises, and bonus material as many times as you need to, for as long as you need to. You’ve got lifetime access!

In short: you’ll be clear on what to do and how to do it by the end of that 2½ hours. Implementation is self-paced.
Q: Wait — what exactly do I get when I sign up for Book Concepts That Sell?
When you sign up for Book Concepts That Sell you’ll get INSTANT ACCESS to your own training portal. Here’s what you’ll find inside:

1. The 3 workshop videos that will guide you through the entire workshop process, including what a book’s core concept is, exactly how it works and why it’s so powerful, and how to go about getting to the heart of what you want to write and finding the electrical spark that gives it its power.

2. All my video presentation slides as PDFs, so you can go back through the material in detail as often as you like.

3. My 9-Point Idea Generator, a step-by-step self-questionnaire process that will take you from your initial interests and ideas to arrive at a professionally honed, irresistibly compelling core concept and story setup.

4. A set of 13 Bestselling Setup Templates, a range of archetypal “logline” structures that serve as story engines for every kind of book, from novel and memoir to nonfiction of every type.

5. A set of 19 Concept Amplifiers, a toolbox of factors pro writers use to elevate their story ideas to the maximum possible level of energy, fascination, and readership appeal.

6. A video compilation of Q&A sessions recorded live from several different presentations of the workshop content to over 100 people.
Q: Are you saying that if I take this course, I’ll write a bestseller?
Not exactly — in fact, no responsible program should ever make a promise like that!

(Besides, the word “bestseller” has become pretty squishy lately. A New York Times or Wall Street Journal bestseller, for example, is a whole different thing from an “Amazon bestseller” that got listed for one hour in an obscure sub-sub-subcategory.)

Actually writing a successful, bestselling book — a book people take seriously, a book that has a significant impact — takes months of hard work, dedication, and a specific set of skills. These skills are learnable; in fact, that’s what my one-year Writing Mastery Mentorship coaching program is for.

What I’m saying here is, when you go through “Book Concepts That Sell,” you’ll have the single most essential, foundational skill you’ll need to conceive and create a book that has a major impact. 

And no matter what other skills you have, if you don’t have a firm grasp of this foundational skill — what I call “core concept” — then the book won’t quite work.
Still have questions?
I'm happy to help. 🙂
I’LL SHOW YOU HOW TO:

Craft a core concept so irresistibly captivating it will be impossible NOT to pick it up and read it cover to cover! 

It’s how I’ve been able to write and publish…

Books that have reached millions of people I didn’t even know.

Books that have earned rave reviews and won award after award.

Books that people tell me have changed their lives forever.

And I want that for you, too!

So if you want to know how to shape your book idea into something that will have real, lasting impact AND make your book a joy to write…

Click below to get instant access.

14-Day 100% Money Back Guarantee

If you’re not 100% satisfied with your purchase you can send one email anytime in the next 14 days and get all your money refunded, no questions asked. 
Copyright © 2024 by StoryMann LLC. All Rights Reserved.
This site is not a part of the Facebook™ website or Meta™ Inc. 
Additionally, This site is NOT endorsed by Meta™ in any way. 
FACEBOOK™ is a trademark of META™, Inc.